Welcome to Franco-Asian Enterprises Singapore Pte Ltd

Founded in May 1990, Franco-Asian Enterprises Singapore Pte Ltd (FAE) is one of the leaders in sourcing and distributing wholesale products such as fast-moving consumer goods, toiletries, home appliances, and more from Asia to Africa.

Over the years, we have accumulated a significant portfolio of successful brands for the long-term benefit of all parties involved.

Thanks to our experienced management team and years of experience on the African continent, we have become one of the most respected suppliers for importers in Africa and beyond. Our customers can count on us to support them with quality products and marketing, technical, financial, and legal assistance.

Our professional experiences and extensive knowledge in sourcing and distribution enable us to secure quality products at competitive pricing. Since our foundation, we have always worked on exclusive agreements and honesty with our customers and suppliers, which is the basis for our partners’ trust in us today.

Thanks to our extensive distribution channels, FAE has become the ideal partner for suppliers worldwide wishing to develop new business opportunities throughout Africa and Europe.

Securing Valuable Business Relationships Between Asia And Africa

Over the years, the company has established its expertise in developing and securing valuable business relationships between Asia and Africa.

Using Singapore as the central strategic base for implementing a sourcing network, the company utilizes the efficiency and reliability of the shipping and banking system in Singapore to support our customers in Africa and Europe.

We’re More Than A Trading Company

We help our customers source for best-suited products for the targeted market segmentation.

Our house brands give us better control management and flexibility to meet that purpose, and having our brand provides us with the flexibility to do that.

Through years of experience, marketing research and knowledge, we help unearth our brand’s identity and position.

Our brand deserves a winning strategy.

Building Brands for Africa and Beyond

With an established international network, our team of marketing, sales, procurement and logistics experts source, create and develop global and local brands.

Through the combination of product development, trade services, distribution enhancement and logistics solutions, we help our import and export partners develop brands across continents from Africa and beyond with a single point of contact.

Meet Our Managing Director

Message from MD

We have come a long way from a small one-room office in Singapore to a company that has its presence in more than 40 countries around the World. Today, we are one of the most successful trading companies working in Africa and, most importantly, a committed partner for our customers around the World.

No doubt, our success is based firmly on our customers’ trust in our team, our products and brands. From our HR team to our Finance, Sales, and Logistics, everyone at FAE is ambitious and passionate about delivering the best possible products and services to our customers and their individual needs.

Each customer is considered an extended family member to us, and we will always strive to provide the best support and expertise to move forward and succeed together.

During these challenging times and ever-changing business environments, it is important to rely on the people you trust to help you achieve your goals.

I hope we can welcome you to our business community and develop the winning strategies you need, which will last for many years to come.

Julien Bely
Managing Director

Franco-Asian Enterprises Singapore Pte Ltd

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